Peanut protein isolate is becoming part of a broader shift in how food brands think about protein. For years, whey and soy have dominated protein formulation across sports nutrition, beverages, snacks and fortified foods. But as consumers demand more choice and manufacturers look for ingredients that offer nutrition, functionality, supply flexibility and sustainability, the protein landscape is becoming much more diverse. This does not mean whey or soy are disappearing. Instead, brands are exploring a wider toolbox of proteins—including pea, rice, chickpea, mung, fava bean and peanut—to develop products for different consumers and applications. Why Are Brands Looking Beyond Traditional Proteins? Protein has moved from being a niche sports-nutrition ingredient to a mainstream food attribute. Consumers now encounter protein claims across breakfast products, snacks, beverages, bars, cereals and everyday foods. In India, increasing consumer interest in protein is also encouraging bra...